Wk5 Implementation, Strategic Controls, and Contingency Plans Essay

Wk5 Implementation, Strategic Controls, and Contingency Plans - Essay Example One of the noted weaknesses of Apple is its poor relationship with the market than Microsoft (Iftikhar, 2013). This means that for many years, Apple has the consensus of specifying its own standards, rather than the standards of customers. This could mean more of a production-centred management strategy of products, rather than market or customer-centred approach. For this reason, it is necessary to ensure that Apple will take seriously the necessity of ensuring the voices of the customers are constantly heard in its production setting. On the other hand, Iftikhar noted that the products of Apple have very short life cycle, implying that constant maintenance of the research and development department has to be initiated. This prevailing management system has to be changed for good. Thus, the research and development department has to be dynamic, but on the other side, should also be one of the most expensive departments at Apple. Thus, it is necessary to ensure huge capital for this reason. The management therefore, in order to ensure a sustainable competitive advantage should further double its effort in research and development, primarily for the associated expenses of its actual operation. This is to suggest that point that Apple should primarily put the context of adjusting its budget for research and development much more than what is has tried so far from the past until recently. In addition, Apple according to Iftikhar has very low presence in the advertisement. The marketing department should therefore try to improve its strategic approach in communicating its product offerings. This means that in order to ensure a sustainable growth for its offerings and retention in the market, Apple should ensure constant communication and a wide coverage of its message to its market. Finally, Iftikhar also pointed out that Apple has very small market occupation. This issue is one pertaining to organizational