Marketing concept and role as marketer for ipt

Marketing is broad establish activities involve the strategies surrounding the planning, designing, pricing, promotion, distribution of goods to satisfy and procedureplay the impoverishments of customers. The centre focus of merchandising activities is strengthened around the customers. Thus, the marketing 4Ps ( produce, pricing, promotion, and place) be strategically implement to bringing satisfaction to customers and at the analogous epoch fix the face or business maximise profits. Thus, the different marketing strategies pricing strategy, distributivestrategy, promotional strategy, sales strategy, harvest-feast creation and branding strategy, inter-alia, these are synchronize in meeting the marketingobjectives of the organization. playing the role of vender for IPT product, strategic marketing plays a significant aspect in the execution of my marketing functions. Strategy is concerned with effectiveness rather than energy and is the process of analyzing the environme nt and designing the fit surrounded by the organization, its resources and objectives and the environment (Proctor, 2000). The roles thus include engaging the aforesaid(prenominal) marketing strategies to creating maximum satisfaction to customers, at the same term maximizing profit for the organization. Firstly, a product should be design to meet and satisfy the need of customers.Here, adequate research need to be conducted to check over that the product is adequate to satisfy customers want, overly make sure the quality surpasses that of competitive products in draw in to the IPT product. The next step is to ensure, that the right price is embed for the product in such a dash that it would not be under priced, where the organization cannot break-even, or over priced where customers would prefer rivals product to our company product. Market skimming enables the marketer to screw the price of competitors products and the right price to dress for its profess product. This is make after the marketer has weighed its costs of payoff in line with the price it decide to set for the product.An some otherwise significant role the marketer plays promotional strategy. In this case, the creation of awareness of the product to the globe will burst the sales volume to be derived. Thus, adequate promotional strategy is significant role the marketer plays to increase sales volume for the product. The promotional strategy may involve trade exhibition, ain selling, and customers orientation on how to utilize the product among others. The marketer has different media for product promotion.This can be finished through engaging mass media such as the print media, television, radio broadcasts, or the internet. Constant confabulation and feedback to customers keep them informed and last more somewhat the organizations product and innovative motion introduced by the organization. The strategy for distribution of product (place) is done to ensure that the product is available to customers when, and where the need it at the right time.The marketer also seeks out slipway to satisfy the different category of customers and their needs. Marketing part is a tool that is utilized in influencing the ontogenesis of an organizations product base. Market sectionalisation has the goal to seek out consumers who have akin desires and behavior, and thus forming heterogeneous segments to satisfy the different customers needs.Thus, customers result to price is a significant factor that results in the implementation of market segmentation by an organization. This also affects the marketing mix (product, price, distribution, and promotion) of the organization.The marketer faces the challenge of how to make product of IPT be a product attraction in the industry it operates. It is then a capacious task on how to always strategy in such a way to make the organization be a step ahead of its competitors through curving a niche for the organization. Rivals f rom time to time bring out strategy to counter those of other organization. Thus, it is then a task of the marketer to know how to strategize in such a way that the strategies of other competitors do not affect the smooth operations of the organization.ReferenceProctor, Tony (2000), Strategic Marketing An Introduction capital of the United Kingdom Routledge